This weblog has been designed to investigate potential micro-business idea/s and associated effective business plan. In particular, the blog aids the development of a business plan with a view to securing appropriate funding. The blog outlines what should be included in a pitch and how the process of idea formulation, selection, planning and presentation should be managed in order to secure funding.
A planned approach to marketing with helps
you to set clear objectives based on the current situation - TWD (Traveling with David) - is
facing.
A marketing strategy will define how TWD's objectives will be achieved, including the target market to focus on
and how the company will be positioned.
Consequently, you need to define the tactics
to make this plan happen and that’s where the extended marketing mix (7Ps)
comes in.
