Digital Marketing

The four elements around which digital marketing revolvers are –

| Search Engine Optimization (SEO) | Search Engine Marketing (SEM)  | Social Media Marketing (SMM) | Content Marketing|

The top 12 components of digital marketing –

| Search Engine Optimization (Seo) | SEO  Ranking on SERP. | Social media marketing | | Content marketing | Affiliate marketing | Email marketing | Influencer marketing | Advertising |  | Analytics | Mobile marketing | Pay-per-click | Conversion rate optimization |

Digital media can be classified into three categories:

| Earned Media | Owned Media | Paid Media |

Earned Media refers to any form of media (print, digital, social) that is created or disseminated by the company itself without financial compensation being received from the recipient. This could include content creation, SEO writing, social media marketing, and event planning.

Owned Media refers to anything that has been purchased or commissioned by a company, and this includes advertising space in publications or online platforms as well as commercials airing on television networks.

Paid Media also falls into this category and refers to any form of payment made for ad space or other promotional activities.