Applying the "Marketing Mix" to your business.

A planned approach to marketing with helps you to set clear objectives based on the current situation - TWD (Traveling with David) - is facing.

A marketing strategy will define how TWD's objectives will be achieved, including the target market to focus on and how the company will be positioned.

Consequently, you need to define the tactics to make this plan happen and that’s where the extended marketing mix (7Ps) comes in.

| Product | Price | Place | Promotion |

| People | Process | Physical evidence |

 | Digital Marketing |

1 comment:

  1. As a business professional, I noticed that (TWD) did not fully take advantage of cross marketing opportunities, which my 26 day trip in Colombia afford. Moreover, this blog hope to demonstrate some of these opportunities.

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