Place

This is the ‘place’ where TWD's customers make a purchase. This might be in a physical store, through an app or via a website. 

Some organisations have the physical space, or online presence to take their product/service straight to the customer, whereas others have to work with intermediaries or ‘middlemen’ with the locations, storage and/or sales expertise to help with this distribution.

The decisions to be made in this element of the marketing mix concern which intermediaries (if any) will be involved in the distribution chain and also the logistics behind getting the product/service to the end customer, including storage and transportation. Video

Outsourcing. 

Many companies, without going as far as the shamrock model, have made significant use of outsourcing for a range of services. 

Outsourcing can be used for peripheral activities such as catering and, less commonly, for mission-critical ones such as IT services. 

Successful outsourcing depends on three things:

(a) The ability to specify with precision what is to be supplied

(b) The ability to measure what is actually supplied and thus establish the degree of conformance with specification

(c) The ability to make adjustments elsewhere if specification is not achieved.

Different Distribution Channels in a Service Business. 

URL: https://smallbusiness.chron.com/different-distribution-channels-service-business-72943.html