All
companies want to create a smooth, efficient and customer-friendly journey –
and this can’t be achieved without the right processes behind the scenes to make that happen. |
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Understanding
the steps of the customer journey – from making an enquiry online to
requesting information and making a purchase – helps us to consider what
processes need to be in place to ensure the customer has a positive
experience. |
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1. When a TWD customer makes an enquiry, how
long will they have to wait before receiving a response? |
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2. How long do TWD's customers wait between
booking a meeting with the sales team to the meeting taking place? |
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3. What happens once TWD customer make an
order? |
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4. How do TWD make sure reviews are generated
after a purchase? |
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5. How can TWD use technology to make its
processes more efficient? |
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" Traveling with David" (TWD) could generate free surveys to accommodate the aforementioned questions / feedback - see attached examples: URL: https://www.surveymonkey.com/r/JJBPNTH All of these considerations help build - marketing data - and a positive customer experience. Notwithstanding, out of the five travel opportunities - illustrated below - TWD did sale much more services than the other 4 guides used. However, there were many cross marketing events missed - due to undeveloped marketing processes. Example of customer recent trip to Colombia.
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This weblog has been designed to investigate potential micro-business idea/s and associated effective business plan. In particular, the blog aids the development of a business plan with a view to securing appropriate funding. The blog outlines what should be included in a pitch and how the process of idea formulation, selection, planning and presentation should be managed in order to secure funding.
Process
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The key takeaway here is that “Traveling with David” can employ -
ReplyDeleteThe fourth leaf of the shamrock
- which identifies that the consumers will do the work of the organisation – via bespoke surveys.
Examples are shoppers who bag their own groceries and purchasers of assemble-it-yourself furniture.