Process

All companies want to create a smooth, efficient and customer-friendly journey – and this can’t be achieved without the right processes behind the scenes to make that happen.
Understanding the steps of the customer journey – from making an enquiry online to requesting information and making a purchase – helps us to consider what processes need to be in place to ensure the customer has a positive experience.
	1. When a TWD customer makes an enquiry, how long will they have to wait before receiving a response?
	2. How long do TWD's customers wait between booking a meeting with the sales team to the meeting taking place?
	3. What happens once TWD customer make an order?
	4. How do TWD make sure reviews are generated after a purchase?
	5. How can TWD use technology to make its processes more efficient?
" Traveling with David" (TWD) could generate free surveys to accommodate the aforementioned questions / feedback - see attached examples: URL: https://www.surveymonkey.com/r/JJBPNTH All of these considerations help build - marketing data - and a positive customer experience.  Notwithstanding, out of the five travel opportunities - illustrated below - TWD did sale much more services than the other 4 guides used. However, there were many cross marketing events missed - due to undeveloped marketing processes. Example of customer recent trip to Colombia.    Destination Duration 1 Bogotá: 5 Nights 2 Medellin: 7 Nights 3 Cartagena: 5 Nights 4 Tayrona National Park: 4 Nights 5 Bogotá: 3 Nights