B 4: Key components of a business plan.

	Marketing mix:	| Product | Price | Place | Promotion | | People | Process | Physical evidence |
	Digital marketing:	The promotion of brands to connect with potential customers using the internet and other forms of digital communication.
	SWOT analysis:	| Strengths | Weaknesses | Opportunities | Threats.
	Financial forecasts:	| Liquidity analysis | Profitability analysis | Sensitivity analysis.
Online resources: Evaluation - Power-point